"Sudoku:" Word of the Year?

According to a Kotaku post, "sudoku" was named word of the year by the Oxford English Dictionary.
God, 2005 must've been an extremely slow year in terms of new word generation. We should employ people whose sole job will be to create words better than "sudoku."
Seriously, a word game named "word of the year." Does anyone else feel left out of today's culture? I mean, when I was growing up, I was told that television was the way to keep up with culture. Then, they go and change the rules on me! Bastards.