Meanwhile, in the Grammar Crisis room....

Tuesday, August 15, 2006

Even more commercial complaining

Last post, I discussed Taco Bell and it's pathetic attempt to encapsulate office life. In this post (part 3 in the series "Mike Gleason complains about everything"), I will talk about McDonalds and Burger King, and analyzing their attempts to stuff even more food down our gullets.
The new McD's commercials also take place inside an office, and feature people committing stupid errors because they missed "snacktime." Hence, we are encouraged to purchase McDonalds foods to avoid these missteps.
Now, my complaint doesn't center around the nutritional value (or lack thereof) of McDonalds foods, as that's a topic that's been done to death. My concern is that these office workers are sufficiently malnourished that going 4 or 5 hours without food leads to drastic mistakes. Does it take a helping of sugar every few hours to stave off dementia? Huh?
Really, the question is - does McDonald's even have to advertise at this point? I mean, we've all been to a McDonald's. Hell, we all probably live within three minutes of one. We all know precisely what we'll be getting if we go to a McDonald's. If we know all that, what the hell do we need advertising for?
Burger King commercials are also creepy in the Taco-Bell-clown sort of way. Chicken fries seem to be a bad enough idea, but do we really need a talking chicken going through (presumably) an identity crisis? Also, this might have gotten past the Burger King Quality Control people, but since chickens are female, shouldn't they have, well, female voices?
Ad people who convey chickens as male should go to that same circle of hell that's reserved for cartoonists who depict cavemen and dinosaurs coexisting.
...And that's my complaint of the day.


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