A strange interlude with a phantom

I had a strange experience while driving the other day - while going home, I passed a "Phantom Gourmet" truck.
For those of you not from the Boston area, the Phantom Gourmet is a restaurant critic. The brand has expanded to include radio bits and a TV show. However, the "Phantom" in the fellow's name implies he wishes to keep his identity secret. In fact, here's an excerpt from the Phantom Gourmet website:

The Phantom Gourmet is an anonymous restaurant critic who dines in disguise, never revealing his identity and always paying his own bills. That way, he serves up the most honest and trustworthy restaurant reviews possible. Other recognizable critics frequently get special food and service. Phantom forgoes these perks so that his restaurant experience will be similar to yours.

We are to assume, I guess, that driving around in a truck marked "The Phantom Gourmet" doesn't affect his anonymity. I wonder if he doesn't also wear a sandwich board poster saying "Yes, I am a restaurant critic."
Apparently, this Phantom's conditions on anonymity are nowhere near as good as those of the ghost-who-walks.